On March 18, the Shenzhen Stock Exchange announced on Tuesday that due to media reports on TCL Group (000100) related matters, according to relevant regulations, the Shenzhen Stock Exchange will temporarily suspend the company's stock on March 18, 2014. Suspension of the card, resume trading after the company published the relevant announcement.
    On the evening of March 17th, 360 and home appliance company TCL announced today that they will jointly launch a smart Internet air purifier - T3 Air Guard. This product is expected to be officially released on April 9.
    360 company vice president Shen Haijun revealed that T3 Air Guard will have a built-in high-sensitivity air quality sensor, and the biggest difference between the traditional air purifier and the traditional air purifier is that the wifi module is connected to the Internet for 24 hours to realize the air purifier, mobile app and 360 cloud platform. The combination of the three.
    “Users can remotely control the air purifier through the mobile app. The air purifier usage information and air monitoring data can be transmitted to the 360 ​​cloud platform. The 360 ​​cloud platform can provide indoor and outdoor air quality information for users' reference.” Shen Haijun said. In the future, users can always know that “the air quality in the home has beaten the local XX% users”.
    In addition, the T3 Air Guard is equipped with a new integrated filter and collects air purifier operation data to provide users with convenient filter replacement services. "T3 air guards, users can detect the indoor environment quality wherever they are. If the air is filled with dust, smog, particulate matter, etc., the T3 Air Guard can be removed from the mobile phone to remove the command. The T3 Air Guard automatically starts. , purify the air." Shen Haijun said.
    It is reported that users of T3 Air Guard will receive 360 ​​local weather quality data to remind users to open T3 Air Guard in time. This product is scheduled to be officially released on April 9th, and more product details will be disclosed.

    At the 2014 China Home Appliances Expo, Cai Zhengfu, the vice chairman of Aimeite Electric (Shenzhen) Co., Ltd., said in an interview with Guangming Home Appliances that the current data survey report said that the number of electric fans will reach one room, and the future air purifier will also It will develop towards a trend of one room.
    Cai Zhengfu emphasized that in the future, electric fans will be used in conjunction with air purifiers, and air convection has become an important demand in the home. Whether it is summer or winter, whether it is sunny or hazy, indoors, especially without windows, the air circulation can make the filtered air convect in the room, so that fresh air fills the whole room, and the electric heater is also This way spreads heat evenly.
    For Emmett's product layout, Cai Zhengfu said that Emmett continues to adhere to its own single-category production and operation methods, including OEM OEM, export and domestic sales. At present, Emmett has a total of 300 product models online and offline, which is an advantage that many single-category companies do not have.
    When it comes to profitability, Cai Zhengfu explained that Emmett will always maintain a high-margin pricing mechanism. Increase the added value of products by continuously developing new functional products every year. According to statistics, the average price of Emmett fans is 130 yuan, while the average price of the industry is 100 yuan.
    "Most of this added value comes from the effect of scale to reduce costs, as well as excellent quality and innovative functions." Cai Zhengfu stressed that "many foreign brands are OEMs, and the price of the brand has risen from 2000 yuan to 2,000 yuan. 8,000 yuan, and Emmett uses the same mold and production line to make the product, the price is acceptable, quality and functional quality is guaranteed. For a long time, the profit model higher than the average price of the industry has formed a rapid growth of Emmett's performance. ”
    Emmett's smart electric fan uses the mobile APP to control various comfort functions of the electric fan. It is understood that it uses the research patent of Harbin Institute of Technology, but the layout of this product solution started four years ago.
    In response to Emmett's investment in research and development, Cai Zhengfu, who is a technical background, responded: "In recent years, Emmett has maintained R&D expenditures at around 6%-7% of the total investment. No matter the performance is changed, the ratio is unchanged." Zheng Fu revealed that “every 6%-7% of research and development expenses can increase profits by 5%.”
    In the channel laying, Emmett will differentiate online and offline products. According to Cai Zhengfu, due to the large number of young people on the line, most of the products have some new and unique features, while the offline products are more focused on the consumer groups of experience, so they have been specially designed for comfort. Therefore, Emmett will not launch online sub-brands at present, but will make online and offline products, how to fine-tune the user groups.